Email marketing is one of the most beneficial tools that any business can use in order to achieve success and you’ll learn this in business coaching for freelancers.
. Despite the rise of social media, email still remains one of the most effective ways to reach out to prospective and current customers. Here are just a few reasons why your business should take advantage of email marketing.
When you send an email to someone, you are essentially sending a message directly to them. This provides a level of intimacy and personalization that other forms of marketing, you can reach a large number of people in a very short amount of time. This is due to the fact that nearly everyone has an email address and checks their inbox regularly. You can also target your emails to specific demographics, which ensures that your message is being seen by those who are most likely to be interested in it.
The number one email marketing statistic you need to know is that email marketing has an ROI of 3800%. In other words, for every $1 you spend on email marketing, you can expect to see an return of $38. This is an incredible rate of return and is much higher than most other forms of marketing.
Why your business should take advantage of email marketing?
Email marketing is also very cost effective. It costs very little to send out emails, especially when compared to other forms of marketing such as television or radio ads. You can also automate your email marketing so that it requires very little effort on your part.
Email marketing is one of the best ways to stay in touch with your customers and build a relationship with them. By sending regular updates and special offers, you can keep your business at the forefront of their minds.
What is email marketing?
Email marketing is the process of sending out commercial messages to customers via email. It can be used to promote sales, special offers, or simply to keep in touch with your customers. Email marketing is one of the most effective ways to reach out to your target audience. It’s fast, reliable, and relatively inexpensive. Plus, it allows you to track your results so that you can adjust your strategy as needed. If you’re not using email marketing, you’re missing out on a huge opportunity to grow your business.
9 Advantages of email marketing for your business
-
Email Marketing Drives More Sales than Social Media Marketing
Despite the rise of social media, email marketing is still one of the most effective ways to drive sales. In fact, a study by McKinsey found that email marketing drives three times as many conversions as social media marketing.
-
Email Marketing Has a Higher ROI than Other Forms of Marketing
Email marketing has an incredibly high ROI of 3800%. This means that for every $1 you spend on email marketing, you can expect to see an return of $38. Compare this to other forms of marketing, such as TV or radio ads, which have a much lower ROI.
-
Email Marketing is one of the Fastest Ways to Engage Customers
When you send an email to a customer, they will typically receive it within 24 hours. Compare this to the time it takes for a customer to see a post on social media, which can take anywhere from several hours to several days. Email marketing is one of the most reliable forms of marketing. It’s fast, efficient, and relatively inexpensive when compared to other forms of marketing.
-
Email Marketing Allows You to Target Your Audience Segmentation
You can target your email marketing messages to specific demographics, ensuring that your message is being seen by those who are most likely to be interested in it.
-
Email Marketing is Automated and Personalized
You can automate your email marketing so that it requires very little effort on your part. Additionally, you can personalize your emails to each individual customer, which will make them feel valued and more likely to convert.
-
Email Marketing is one of the Cheapest Ways to Engage Customers
It costs very little to send out emails, especially when compared to other forms of marketing such as television or radio ads. You can also automate your email marketing so that it requires very little effort on your part.
-
Email Marketing Helps You Build a Relationship with Customers
By sending regular updates and special offers, you can keep your business at the forefront of their minds. This builds trust and loyalty, which can lead to increased sales in the future.