If you’re still saturating zip codes with mailers and having sales reps cold call, you’re wasting time and money.
Poorly planned prospecting and marketing lead to low response rates & exhausted sales reps (that churn). Not to mention brand damage.
What Distinguishes Successful Solar Installers?
One Word: Data
Successful solar installers use data to find and qualify solar leads and where to buy leads from before engaging to ensure every knock, call, mailer, text, and email has a higher chance of turning into a solar sale than a dead-end.
This smart use of data is crucial at the start of the sales cycle: finding solar leads. The right property data tool not only helps your sales team create a high-quality lead list but also nurtures solar leads with automated, data-driven marketing until the sale. Data-driven prospecting and marketing is a solar sales game changer.
Third-Party Sites
Solar professionals and their customers are familiar with these SEO-dominant websites, which give homeowners who are interested in solar quotes from and reviews of several local installers. Invention Solar, EnergySage, SolarReviews, and CleanEnergy Experts are the main players in this area.
Inbound Advertising
Leads will be drawn to your business like bees to honey if you have a strong inbound sales process. A website that is easy to read gives homeowners so much information that when they decide to get a solar quote, you’ll be the first company they think of.
Most of the time, this online presence includes
– Accounts on Facebook, Twitter, and/or Instagram that are still being used.
– Paid Google advertisements
– A Google Review page that is looked after
– A website that is professionally made and is updated often
Purchasing Solar Leads
One of the most simple yet effective ways of ensuring you get the best solar leads is to purchase them. When you do this you are purchasing data that has already been gathered and is ideal for the type of target you are aiming for. Read how to get leads for solar for more information.
Referrals
Referrals are, of course, one of the best ways to get solar leads because the people who send them to you are usually already interested. But building a system and network is hard for many SMBs. But once you’ve made a name for yourself, referrals are like money in the bank.
Solar Customer Lead Lists
You almost certainly have purchased a solar lead list, and quite possibly a significant number of them. This tried-and-true method is a mainstay in the solar industry and is one of the most common ways solar installers find leads.
Property Info & Data Platform
If you’re a motivated solar installer, don’t rely solely on passive lead generation methods. Depending on every lead to contact you first is a recipe for slow business.
You don’t want to overspend on lead lists, especially if they aren’t as qualified as lead companies claim.
A new tech solution is available.
Solar professionals can create, qualify, and contact their lead lists using publicly available data. With PropertyRadar, you can filter prospects by income, equity level, roof category, and nearly any other filter a solar installer could want. You can build highly targeted solar lead lists by searching for sun-exposed roofs on Google’s Project Sunroof.